Inspiration3 min read

Black Friday Goes Green As Outer Aims to Plant 1 Million Trees

Black Friday Goes Green As Outer Aims to Plant 1 Million Trees

The holidays are fast approaching and with them come those exhilarating Black Friday deals. We, like many companies, are excited to offer a special discount to our customers for the season. But there’s a twist.

For our Black Friday/Cyber Monday promotion, Outer is offering 15% off all products, but our customers decide how much of that discount they’d like to save, and how much they wish to donate to an environmental cause near and dear to our hearts.

This promotion is running now and ends on November 30 at 11:59pm PT.

How It Works

Customers can donate all of their discount, a portion of it, or save the entire 15% on the purchase. It’s entirely up to them. No matter what customers decide, 1% of all sales from our Black Friday/Cyber Monday deal will go to One Tree Planted.

At checkout, customers will be able to set their donation amount through a custom digital slider on site. The custom slider shows exactly how many trees will be planted thanks to customers’ donation dollars.

Why this promotion is a win-win for you and the planet

At Outer, sustainability and protecting our planet is at the forefront of everything we make and do. We see it as our responsibility as a growing business to set new industry standards when it comes to sustainable, eco-friendly practices. We design products that are long-lasting and made of the most eco-friendly materials available. In 2020, we partnered with 1% for the Planet to further our commitment to do our part in the climate crisis. And just this month, we became Climate Neutral certified.

As part of our ongoing partnership with 1% for the Planet, we work with various environmental organizations throughout the year, donating 1% of all sales to each group. This effort extends to our Black Friday/Cyber Monday promotion as well; as mentioned, 1% of sales will go to One Tree Planted.

Whether customers decide to save the entire 15% or give a portion of it to plant trees, their purchase supports an amazing cause.

One Tree Planted → 1 million trees planted

Our goal with our “Green Friday” initiative is to plant over 1 million trees, enough to restore an entire forest and bring back endangered species. One Tree Planted is helping us make this happen.

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.

Reforestation is a powerful way to take immediate action in combating the climate crisis. With every dollar our customers donate through our Black Friday/Cyber Monday promotion, another tree gets planted.

Shop Now, Ship in Spring

We know that winter might not be an ideal time to upgrade outdoor furniture. So we’re letting all Black Friday/Cyber Monday shoppers purchase now and select a spring delivery if that’s more convenient.

That way there’s no concern about storing outdoor furniture through the winter. Pieces will arrive just in time to get back outside and enjoy the outdoors come spring.

As always, we thank all of our customers for their ongoing support and generosity. We are excited to see this effort come to life, and hope other businesses begin to consider more creative approaches to this annual day of deals. We think what has historically been a push to put companies back in the black, can also help make our planet a greener, healthier place.